Toprank

The official Google Ads + SEO plugin from NotFair. Data-driven decisions, not dashboards.

Toprank gives your AI agent direct access to Google Search Console and Google Ads. It analyzes your traffic, surfaces what's hurting your rankings, finds wasted ad spend, and tells you exactly what to fix. When you have access to the repo, it goes further: rewriting meta tags, fixing headings, adding structured data, and shipping the changes.

Why NotFair?

Toprank is the CLI side of NotFair — the skills that run inside Claude Code. notfair.co is the companion web app: sign in once, connect your Google Ads accounts, and run audits through a browser UI. Both sides share the same engine, so an audit you run from the CLI uses the same tooling as the one on the web.

"Am I wasting money on ads right now?" "Why did my traffic drop and how do I fix it?" "How do I get more conversions without spending more?"

Free, open-source. Install in 30 seconds.

See It Work

Google Ads

You:    /toprank:google-ads-audit

Claude: Connected to your Google Ads account (MyStore).

        3 campaigns active. $2,400 spent this month.

        Scorecard:
        ┌──────────────────────┬──────────┬──────────────────────────────┐
        │ Dimension            │ Status   │ Summary                      │
        ├──────────────────────┼──────────┼──────────────────────────────┤
        │ Conversion tracking  │ OK       │ 3 actions firing correctly   │
        │ Keyword health       │ Critical │ 8 keywords burning cash      │
        │ Search term quality  │ Warning  │ 12 irrelevant queries        │
        │ Impression share     │ Warning  │ Losing 35% to rank           │
        │ Spend efficiency     │ Critical │ $340/mo wasted               │
        └──────────────────────┴──────────┴──────────────────────────────┘

        Top 3 actions:
        1. Pause 3 keywords ($210/mo, zero conversions)
        2. Add 12 negative keywords ($130/mo wasted on irrelevant terms)
        3. Increase bids 15% on 2 high-converting keywords losing IS

        Business context saved — /toprank:google-ads-copy and /toprank:google-ads will use it.

You:    Do it all.

        [paused 3 wasteful keywords — saved $210/mo]
        [added 12 negative keywords — saved $130/mo]
        [increased bids on 2 high-performers]

        Done. All changes are reversible within 7 days.

Weekly review — ask any time, or set it up as a recurring Coworker task:

You:    /toprank:google-ads — "review last week's changes"

Claude: 12 changes in the last 7 days. 9 matured enough to judge.

        Wins (4):
        - Paused "cheap seo services" → CTR +18%, conversions +2
        - Added "free" as negative → wasted spend -$84/wk
        - Bid +15% on "b2b crm software" → conversions +3, CPA flat
        - New RSA on "MyStore Brand" ad group → CTR +24%

        Losses (2):
        - Bid +20% on "enterprise saas" → cost +$210, conversions flat
        - Paused "project management tool" → lost 4 conversions/wk

        Too new to judge (3) — check back in 5 days.

        Note: 2 changes had other edits on the same campaign within
        7 days, so their direction is low-confidence.

SEO

You:    /toprank:seo-analysis

Claude: Found your site at mystore.com — pulling Search Console data now.

        [90 days of real traffic data loaded]
        [pages crawled for technical issues]

        Three things hurting you most:

        Your homepage lives at two addresses. Google splits your ranking
        power between them. Easy fix.

        Two pages targeting the same search terms — they compete against
        each other and neither wins.

        One page gets 400 monthly impressions but ranks #52. The title
        doesn't match what people actually search for.

        Here's your 30-day plan, most impactful first.

Install

Toprank is a Claude Code plugin. One-time setup, automatic updates.

Claude Code (recommended)

Run these two commands in Claude Code:

/plugin marketplace add nowork-studio/toprank

/plugin install toprank@nowork-studio

That's it. All skills are now available as /toprank:* commands.

Google Ads (optional): The first time Claude Code connects to the NotFair MCP server, it opens a browser tab and asks you to sign in to notfair.co — authorize once and the token is stored in your OS keychain. No API key to copy, no mcp-remote bridge to install.

Manual Install

{
  "extraKnownMarketplaces": {
    "nowork-studio": {
      "source": {
        "source": "github",
        "repo": "nowork-studio/toprank"
      }
    }
  },
  "enabledPlugins": {
    "toprank@nowork-studio": true
  }
}

OpenClaw (alpha)

This repo now includes an OpenClaw adaptive layer under openclaw/. It keeps the existing Toprank SEO skills intact, then adds:

• multi-site portfolio state,
• a per-site work folder for each website,
• OpenClaw wrapper skills,
• structured JSON artifacts for reviews, plans, and feedback.

Start here:

• openclaw/README.md
• docs/openclaw-adaptive-layer.md

Skills

Google Ads

SEO

Cross-Model

All skills are namespaced: /toprank:google-ads, /toprank:seo-analysis, /toprank:gemini, etc.

How It Works

Toprank is a Claude Code plugin. Each skill is a SKILL.md file with supporting reference documents, scripts, and eval tests.

toprank/
├── .claude-plugin/
│   ├── plugin.json              <- plugin metadata (explicit skill paths)
│   └── marketplace.json         <- registry entry
├── .mcp.json                    <- NotFair MCP server (auto-configured)
├── google-ads/
│   ├── manage/                  <- campaign management (skill: google-ads)
│   ├── audit/                   <- account audit + business context
│   ├── copy/                    <- RSA copy generator + A/B testing
│   └── landing/                 <- landing page scoring + diagnostic
├── seo/
│   ├── seo-analysis/            <- full SEO audit with GSC data
│   ├── content-writer/          <- E-E-A-T content creation
│   ├── keyword-research/        <- keyword discovery + topic clusters
│   ├── meta-tags-optimizer/     <- title tags, meta descriptions, OG
│   ├── schema-markup-generator/ <- JSON-LD structured data
│   ├── seo-page/                <- single-page deep analysis
│   ├── broken-link-checker/     <- broken link scanner
│   ├── geo-optimizer/           <- GEO for AI search engines
│   └── setup-cms/               <- CMS connector
├── gemini/                      <- cross-model review via Gemini CLI
├── openclaw/                    <- OpenClaw adaptive layer (multi-site wrappers, artifacts, installers)
├── toprank-upgrade-skill/       <- self-updater
├── test/                        <- unit + LLM-judge eval tests
└── VERSION

MCP Server

The Google Ads surface is also available as a standalone remote MCP server — use it from any MCP client (Claude Desktop, Cursor, Inspector, your own agent) without installing the Toprank CLI plugin.

• Registry name: io.github.nowork-studio/notfair (verify: curl "https://registry.modelcontextprotocol.io/v0.1/servers?search=notfair")
• Endpoint: https://notfair.co/api/mcp/google_ads (streamable HTTP)
• Auth: OAuth 2.1 with dynamic client registration — your MCP client opens a browser tab to sign in at notfair.co on first use; the token is stored locally (OS keychain in Claude Code)

The server exposes ~100 Google Ads tools across reads (performance, search terms, impression share, keyword ideas, GAQL), writes (pause/enable, bid and budget updates, keyword and negative list management, campaign creation), and a runScript tool that fans out up to 20 GAQL queries in parallel for open-ended analytical questions. Source for the hosted server lives in nowork-studio/ads-agent.

Connectors

Toprank skills reference external tools using the ~~category placeholder pattern. This makes skills tool-agnostic — they work with any MCP server that provides the required capability.

Skills use conditional blocks based on available tools. If a connector is not available, the skill gracefully degrades — for example, seo-analysis can still run a technical crawl without GSC data.

Setup:

• Google Ads: See google-ads/shared/preamble.md. The .mcp.json registers https://notfair.co/api/mcp/google_ads as a native HTTP MCP server; on first connection Claude Code opens a browser for OAuth sign-in to notfair.co and stores the token in your OS keychain — no environment variable, no bridge subprocess.
• Search Console: See seo/shared/preamble.md. Requires Google Cloud SDK, Search Console API enabled, and OAuth login.
• CMS: Run /toprank:setup-cms to configure WordPress, Strapi, Contentful, or Ghost.

Contributing

Each skill lives in its own folder under a category directory:

seo/                      <- SEO skills go here
└── your-skill-name/
    ├── SKILL.md          <- required
    ├── scripts/          <- optional
    └── references/       <- optional

google-ads/               <- Google Ads skills go here
└── your-skill-name/
    └── SKILL.md          <- required

SKILL.md needs a frontmatter header with name and description, then step-by-step instructions in the imperative.

Scripts: Python 3.8+ stdlib only (or requests). Accept --output for file output. stderr for progress, stdout for data.

Pull requests: One skill per PR. Test your skill before submitting. Bump VERSION and update CHANGELOG.md.

Questions? Open an issue.

Star History

License

MIT